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Why 2022 Is All About Sharing to Stories

January 4, 2022BySuzanne Beinfield

It’s no secret that people love sharing content – outfits of the day, indulgent dishes, workouts, design inspiration. You name it, people share it with their network, often turning to Stories on Facebook and Instagram to do so.

With Sharing to Stories, an integration from Meta for Developers that enables people to share content directly from an app to Stories on Instagram or Facebook, businesses can not only encourage more sharing, but work toward achieving business goals.

Businesses across the globe have worked with Meta to successfully install Sharing to Stories. Since launching the tool, developers have seen increases in organic content shares and app installs, as well as improved user engagement, which can lead to higher daily averages and better user retention rates*.

Intuitive and user-friendly, Sharing to Stories reduces friction from the sharing journey, allowing users to share content from your app directly to their Facebook or Instagram Stories. It’s a simple, seamless, and satisfying integration – both for businesses and people.

To learn more about the success businesses have seen with Sharing to Stories, check out our infographic below.

*All results are self-reported and not identically repeatable. Generally expected individual results will differ.