The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
Learn and lead. Sway the competitive balance in your direction. Advance your career and ensure the success of your business. Build lifelong connections. All at IAB.
IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.
IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.
Featured EventsSee all events
Programmatic continues to be the primary channel for media activation. By 2021, nearly 88% of U.S. digital display ad dollars, worth $81 billion, will flow via automation (eMarketer). With more marketing budgets flowing to programmatic channels, itâ...
This July, IAB launched the Inclusion Institute in response to the âtrisisâ the country has faced this year with economic, health, and social crises converging. Since then, hundreds across the industry have stepped in, stepped up, and paved the w...
As we begin to wind down a rollercoaster of a year, weâre looking forward to convening the Digital Video and Advanced TV Committees for this Q4 meeting. While our industry was without a doubt impacted by the yearâs events, itâs important to not...
Questions about IAB?
From the Knowledge Center
- Ad Technology
- Advertising Revenue
- Audio Everywhere
- Brand Disruption
- Brand Safety & Suitability
- Diversity & Inclusion
- Future of Addressability
- IAB Member Only
- Leadership & Development
- Legal Affairs
- Measurement Imperative
- New Media Consumer
- Privacy Now
- Public Policy
- Subscriber Only